If your business cares about ethics and wants to change your industry for the better, we're the agency for you. We specialise in supporting purpose-led brands that are making a positive impact in the world. 

Partnering with clients that share our values and understands our mission makes a world of difference. We care as much about your success as you do.

We believe everything we do ripples out into the world, so let’s come together for the greater good - shall we?


ABOUT US

We're passionate about making a positive difference in the world, which is why we partner with businesses that share the same commitment.

Ruth Allmark

With over a decade of experience since earning my Business & Marketing BSc, I’ve worked alongside passionate people and projects that push boundaries, crafting marketing strategies that build brands, boost bottom lines, and foster genuine connections.

I began my career at a leading media agency in London, where I ran campaigns for renowned Fashion, Retail, and Food brands such as Jigsaw, Uniqlo, Urban Fruit/Bear Nibbles, and Scottish Power.

Here's the thing, I'm not here for business as usual. I'm here for the brands with a purpose, the ones who care. From brands like Free The Edit, Bali Boat Shed, SunButter Skincare, Byron Bay Spirits, and a list of hospitality brands, I've helped businesses all over the globe turn their purpose into profit.

After diving into a nutrition diploma and embracing a vegan lifestyle, it became clear to me that I wanted more than just a career in marketing, I wanted to make a real impact in a way that aligned with my values. In 2021, I launched Good Karma Consultancy with the mission to arm conscious, purpose-driven businesses with the tools to smash through their challenges and grow beyond their wildest expectations.  

If you're ready to stop playing small and start making waves, let's connect.

- Ruth, Founder + Strategist

MEET THE FOUNDER

OUR MISSION

By supporting thoughtful, sustainable, and ethical businesses, we are dedicated to having a positive influence on conscious brands. We’re striving to leave a meaningful legacy for people, animals, and the environment.

We strive to offer marketing services that are... 

>> thoughtful and strategic 

>> impactful and sustainable 

>> creative and resourceful


SUPPORTING ETHICAL BUSINESS •

READ OUR MANIFESTO

ALL ABOUT

NOT ABOUT

YOU WITH US?
THEN WE'RE A GREAT FIT.

Cutting corners. Greenwashing. Cookie-cutter solutions. Single use plastic. Short-term thinking. Inequality. Individualism.

Ethics and integrity. Resourcefulness. Making a difference. Leading with kindness. Authentic connections. Compassionate living.

LET'S MAKE MAGIC

Get in touch today to receive our services guide and decide if a partnership with us is the right fit for you. We work on an application basis as we only work with businesses whose mission we can get behind.


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